ELEVATE YOUR FUTURE.
ELEVATE YOUR PROFITS.

A structured trade program designed to support retail growth through
clear requirements, defined support, and consistent execution.

Explore the Program View Program Areas
Together, we elevate View More
Elevate your store profits View More
Elevate your product range View More
Elevate your store presence View More

“Globally, more than 1 billion people continue to smoke cigarettes. We can all agree that this is a bad thing—for those individuals and for the public health. […] The answers for the future lie squarely in a fierce commitment to science and technological innovation.”

- PMI CEO
Learn more about PMI

Elevate Your Partnership with PMI

Be a part something big with PML Elevate! This exclusive Trade Program is your gateway to greater visibility, a stronger product range, and an unbeatable customer experience. Designed for retailers who want to lead, Elevate helps you stand out, attract more shoppers, and grow your business.

Visibility Visibility
Assortment Assortment
Customer Experience Customer
Experience
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Elevate Your Profits
Financial Bonus

Earn up to £1,800 annually by meeting compliance and tasking requirements. Rewards are credited as Points on DTE, redeemable for vouchers, product purchases, or cash.

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Elevate Your Monthly Rewards – Earn up to £150 every month!

Unlock monthly financial bonuses by completing key tasks.

Tasks Required Each Month:

  • Visibility: Complete 1 visibility submissions (£65 reward).
  • Assortment: Maintain a complete SKU list assortment (submitting a photo) (£60 reward).

Registrations:

  • Complete a minimum of 5 IQOS device registrations when consumers purchase (£25 reward)

Reward Breakdown:

  • Monthly potential reward: £150
  • Annual potential reward: £1,800

Elevate Your Product Range – A True
Multi-Category Experience

Showcase our exceptional assortment of premium products, carefully curated to meet the needs of your legal-age customers. By stocking the full range, retailers deliver a complete multi-category experience that drives shopper satisfaction and repeat visits.

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Visibility That Drives Impact
Stand out with impactful visibility.

Showcase our premium brands through striking displays, fascias, vinyls, and optional counter-top takeovers to create an eye-catching shopping experience that drives sales.

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Device Registration

Simple Device Registration

Support your customers at the point of purchase.
Ensure devices are registered to unlock warranty benefits
and deliver the best possible customer experience.

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