“Globally, more than 1 billion people continue to smoke cigarettes. We can all agree that this is a bad thing—for those individuals and for the public health. […] The answers for the future lie squarely in a fierce commitment to science and technological innovation.”
Who We Are
Globally, PMI is leading the way in the heated tobacco product category.
Our intention is to provide a portfolio of smoke-free products to adults who would otherwise continue smoking.
Our Vision
Adult smokers who don’t quit cigarettes should have access to better alternatives that are scientifically proven to reduce harm compared to cigarettes.
PMI aims to become a majority smoke-free business by 2030.
Nicotine Pouches
Heated Tobacco
E-Vapour
How We Will Achieve It
By developing reduced-risk products that are better choices for adults who would otherwise continue to smoke.
Our Smoke-Free Product Categories
Learn more about how PML Elevate supports retailers through structured programs and ongoing support.
Explore PML Elevate