Elevate Your Future
PML Elevate is a structured trade program designed to support retailer growth and profitability.
By focusing on visibility, assortment, and customer experience, the program helps retailers stand out, attract shoppers, and grow their business.
How the Program Works
Financial Benefits
Elevate Your Profits
Earn rewards for participation and compliance. By meeting the program requirements, you unlock the opportunity to gain access to exclusive POR offers, designed to reward consistent execution and performance.
- Rewards for participation and compliance
- Unlock the opportunity to gain access to exclusive POR offers
What You Get with
PML Elevate
A clear, rewarding trade partnership designed to drive visibility, performance, and profit.
Financial Bonus
Earn up to £1,800 annually by meeting compliance and tasking requirements. Rewards are credited as Points on DTE, redeemable for vouchers, product purchases, or cash.
Visibility
Upgrade your store with premium in-store visibility investment, designed to showcase your assortment and attract shoppers.
Visibility Investment Includes:
Assortment
Stock an exceptional multi-category range, tailored to meet the needs of your legal-age customers and deliver a true premium experience.
Registrations
Complete 5 IQOS device registrations per month when consumers purchase, supporting seamless onboarding and a better customer experience.
Profit on Return (POR)
Receive competitive margins across key smoke-free categories:
- TEREA / DELIA / LEVIA: 13%
- ZYN: 50%
- VEEV: 50%
